Taylor Swift Hat

A hat can say a lot in a very short moment, and Taylor Swift has used that well. A black fedora turns one song into a moment fans talk about every night of the Eras Tour. A red knit beanie showed up in the stands at a Chiefs game, and a green cap turned up at Coachella. Each one tells a small story. If you like her accessory style, you may also enjoy our guide to Taylor Swift earrings.

Here are 5 Taylor Swift hat moments, what each one was, and how to get a similar look without spending too much.

Quick Facts

The best-known hat: the black “22” fedora from the Eras Tour, handed to a fan during the song.
Who makes it: milliner Gladys Tamez, according to We Are Mitu.
Can you buy it? No. AOL reports that the exact hat is one of a kind.
Other hats: a red crocheted Chiefs beanie, a Santa hat with “87” on it, and a green “New Heights” cap.
Best budget route: a classic wool fedora, a knit beanie or a plain baseball cap.

1. The “22” Fedora

This is the hat most people mean when they search for a Taylor Swift hat. During “22” on the Eras Tour, Swift skips down the catwalk while a fan waits at the end of the stage. When she arrives, she takes off her hat and places it on the fan’s head, according to AOL’s guide to the tradition.

The hat itself is simple. We Are Mitu describes it as a black fedora made of 100% wool, made by hand in the studio of milliner Gladys Tamez. In the words Tamez used there, it is “a classic fedora.” CinemaBlend describes it as wide-brimmed, and reports that Swift signs each hat before giving it away.

The idea behind it started before the Eras Tour. CinemaBlend reports that Swift wanted “a moment with a fan” where she could “actually get close with them,” an idea that came from the Red Tour. That makes the hat a small piece of her old Red look, brought into the Eras show.

What makes it work: a fedora is an easy shape to recognize, and the black wool keeps the outfit clean and strong. It also looks good in photos, which helps when a moment goes viral.

2. The Hat That Went to Bianka Bryant

One handover got more attention than the others. Rolling Stone reports that on Thursday, August 3, at SoFi Stadium in Los Angeles, Swift met Bianka Bryant, the daughter of Kobe and Vanessa Bryant, side stage at the end of “22.” She hugged her and placed the hat on her head. Video of the moment was widely shared on social media, and Vanessa Bryant posted a photo of the hug on Instagram with the caption “We love you @taylorswift.”

Rolling Stone calls the hat Swift’s “honorary Red-era fedora.” It is a good example of why this hat matters. The clothing is simple, but the moment around it is personal.

Not every fan is a celebrity’s family member. CinemaBlend explains that Swift’s team scouts the crowd for fans who know every word and seem to be having the time of their lives. Some recipients were popular online, such as TikTok creators Mikael Arellano and Oliver Mills. Others, like Gracie, the sister of Selena Gomez, had a bond with Swift.

AOL’s list of recipients includes names, cities and dates, such as Isa Avila in Chicago on June 2, 2023, and Lily Gearside in Sydney on February 25, 2024. AOL lists 83 recipients from 2023 and early 2024, with 69 hats left to give out at that point.

One fan’s story: 12-year-old Grace DelVecchio from Yorktown, New York, was chosen after her family and her speech pathologist contacted Swift’s team, according to CinemaBlend. She said, “It made me feel special,” and she keeps her hat in a shadow box.

3. The Red Chiefs Beanie

Swift’s hats are not only on stage. Billboard reports that on Sunday, December 17, she wore a red beanie to the Kansas City Chiefs game against the New England Patriots on Sunday Night Football. A small business, Kut the Knit, made the beanie and shared on Instagram that Swift had worn its hat.

Yahoo’s list of Kelce-inspired accessories adds that the red crocheted beanie was embroidered with Travis Kelce’s number in black yarn, and that it came from the Depop seller @kuttheknit.

The beanie is a good example of a small-business find. It was handmade, it matched the team color, and it added a personal detail without any big brand name. Billboard notes that the exact beanie was out of stock and that it did not list a retailer for it.

What makes it work: red is easy to spot in a stadium, and a knit hat is warm. The number on the hat is the part that people noticed.

4. The Santa Hat With “87”

Yahoo’s list also includes a holiday look. For a Chiefs home game on Christmas Day, Swift wore a red Santa hat with “87” on the trim, along with a shiny T-shaped earring.

This is the lightest hat on the list, and that is why it works. A Santa hat is a costume piece that most people already own, and the number made it hers. If you like her earring choices, our article on Taylor Swift earrings covers five pairs in detail.

What makes it work: the hat fits the day, the colors match the team, and the small detail makes it personal instead of generic.

5. The Green “New Heights” Cap at Coachella

For a festival look, Swift chose a baseball cap. NBC Los Angeles reports that on April 13, 2024, in Thermal, California, she attended Coachella wearing a green cap that read “New Heights, the podcast.” That is the show hosted by Travis Kelce and his brother Jason Kelce. NBC notes that the cap supports Kelce’s business and nods to their romance, since they connected after Kelce tried to “shoot his shot” with Swift on that podcast.

A baseball cap is the opposite of the “22” fedora. It is casual, it is easy to wear and it works in a crowd. It also shows how one small item can carry a message without a single word from the person wearing it.

What makes it work: a plain cap keeps the outfit relaxed, and the printed name does the storytelling.

How to Get the Look for Less

You do not need to match every detail. These ideas follow the same shapes she uses.

For the fedora: look for a classic black wool fedora. AOL reports that Gladys Tamez sells a similar “Classic Fedora” for $385, and that her luxury hats range from $255 to $1,550. A cheaper wool fedora from a regular hat shop gives you the same shape.
For the beanie: Billboard suggests officially licensed Chiefs beanies, and also points to handmade options from small businesses, including a crochet hat in red, yellow and white yarn. Search for a handmade red beanie and ask the seller to add a number or a letter.
For the Santa hat: any plain red Santa hat works. A small number or a name on the trim is the part that makes it personal.
For the cap: choose a plain baseball cap in a solid color. Pick one with a logo from a show or team you actually like.

A simple styling tip: keep the rest of the outfit quiet. A hat is the focus of the look, so plain jeans and a simple top let it stand out. For more celebrity accessory ideas, see our guides to Sabrina Carpenter earrings and Sabrina Carpenter hairstyles.

Where the Sources Disagree

The Chiefs beanie date. Billboard says Swift wore it on Sunday, December 17. Yahoo’s list gives December 18 for the same game. The two outlets are not far apart, but if you write about the date yourself, use one outlet and say which.
Where she first wore the “22” hat. AOL’s guide does not say when she first wore it, so this article does not either. CinemaBlend only says the idea of the fan moment came from the Red Tour.
How many hats exist. We Are Mitu does not say how many hats were made. AOL’s count of 83 recipients and 69 hats left is a snapshot from early 2024, so the number has changed since.

FAQ

Who makes Taylor Swift’s “22” hat? We Are Mitu reports that it is made by milliner Gladys Tamez, who was told about the project by Swift’s team, with whom she had worked for years.

What kind of hat is the “22” hat? It is a black fedora made of 100% wool, according to We Are Mitu. CinemaBlend describes it as wide-brimmed.

Can you buy the “22” hat? No. AOL reports that the exact hat is one of a kind. Tamez sells a similar “Classic Fedora” for $385.

Why does Taylor Swift give the hat to fans? CinemaBlend reports that Swift wanted a moment with a fan where she could get close to them, an idea that started on the Red Tour. She said the moment reminds her why she performs.

Final Thoughts

Taylor Swift’s hats work because each one carries a story. The black fedora is a gift to a fan, the beanie and the Santa hat show her support for a team, and the Coachella cap is a small public message. You can copy the shapes for much less than the real thing, and the details you add are what make the look yours.

For more of her style, read our guide to Taylor Swift earrings. If you like celebrity life stories too, try our John Lennon life timeline or browse the whole Celebrity category.

Sources:

Taylor Swift Hat: 5 Iconic Looks Fans Adore